There are changes in the ways people search online. More and more people are finding what they need with voice search. This is especially true for people who have Google Home or Amazon Echo smart speakers.
For local services ads for family law attorneys, this means you need to make sure your website is set up to work well with voice search.
What is voice search?
This technology lets people talk to search for things instead of typing words into a search bar. The smart speaker or phone processes the sound and gives back search results that are connected to what was said.
Why is voice search important for family law attorneys?
Voice search is useful for family lawyers because it helps them get in touch with people who need them. Voice search may be more popular with people who need a lawyer for a family law problem, like a divorce or child custody case.
Voice search is becoming more and more popular for a number of reasons, including:
- Natural Language: When people talk, they use more natural language than when they type. This makes voice search a more natural way to find things.
- Convenience: Voice search is useful for busy people because you do not have to use your hands to do it, and you can do it on the go.
- Accessibility: People who have trouble typing or who are disabled may find voice search useful.
People who need help with family law but do not know how to use regular search engines can reach them through voice search. Making websites and content easier for voice searches can help lawyers get more clients and be seen by more people.
How can you optimize your website for voice search?
To make your website work better with voice search, you need to know how people usually ask questions. Here are some ideas:
Use keywords with long tails.
Long-tail keywords are words that people use in longer lines. You do not just want to be ranked for “divorce lawyer,” you could be ranked for “best divorce lawyer in [city].”
Write in a conversational style.
The words you use on your website should sound like real speech. Voice search will probably show up more often after this.
Answer everyday questions.
Write things that answer common questions people have about family law. People will be able to find your site easier when they use voice search to look for specific things.
Get ready for a local search.
Add details about your city, state, and other important places to your website so that it works well with local searches. To do this, you should improve your local SEO.
Claim Your Google My Business listing.
A Google My Business page can help people find your law business in local search results and give them useful information about it. Claim your Google My Business page.
Build a strong online presence.
Building a strong online identity is just as important as making your website work well with voice search. Among these are:
- Social media: Make pages on social media sites and share useful information on a regular basis.
- Content marketing: Put out blog posts, articles, and other material that your target group will find useful.
- Email marketing: Build an email list and send out newsletters on a daily basis to keep clients and possible clients up to date with your business.
- Reviews: Ask happy clients to write reviews about your law business on websites that let people do that.
Voice search is a strong tool that can help family lawyers get in touch with more possible clients. You can get more customers and increase your visibility if you know how voice search works, as well as make other changes to improve your online presence.
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