Do you know gift cards in Pakistan and their power to help you sell more in both physical and online stores?

There is no doubt that this is a clear resource that is used by many people who need to give a gift to a friend or family member, and although they are not sure what to buy for that special person, they do know in which store to do it.

For this reason, and knowing it, more and more eCommerce are adapting to this “offline” custom, in order to increase their profits by making cash at the end of the month.

In this case, I will focus on defining together what gift cards are in online stores, how to offer them and how to have them available at all times if you have an ecommerce in PrestaShop, so be very attentive!

You can also buy them through online shopping.

What are gift cards?

A gift card is a document offered by many businesses for purchase by their customers, whose value is exchangeable and equivalent to a purchase or contracting of the products or services that the business offers at a given time.

These, as their name suggests, are physically presented in the form of a “card” or “gift card”, which is how you can also see it mentioned, especially in ecommerce.

There are two main types of gift cards: open (or bank) cards, accepted by the main payment solutions such as Visa, MasterCard and American Express; and the closed (or retail) ones, accepted only in certain stores.

In this article, we will focus on closed gift cards that can be issued by your own store.

Advantages of using gift cards in online stores

Gift cards are a great option not only for customers, but also for the sellers who sell them, as I have been mentioning to you so far.

Here are some compelling reasons to offer gift cards in your online store:

It is an easy option for the customer: he does not need to know the recipient’s address or preferences.

End customers can choose the items they really want, which reduces the number of returns on your website.

Your cash flow will increase: you will receive the payment even before you have to ship the product.

They are an easy option, but more personal than giving money.

With gift cards, new customers who might otherwise be hesitant to buy from your store have a reason to meet you.

Customers typically pay full price and spend more than the value of the gift card.

Disadvantages of gift cards for online stores

Of course, everything has its pros and cons.

Here are some of the disadvantages of offering gift cards in your store:

More accounting. You will have to account for the initial purchase of the gift card, but also the order of the corresponding product, which is when the gift card is actually refunded.

No returns, only exchanges. With most credit card processors, funds can only be returned to the purchaser’s original card. This makes it impossible to issue refunds to the gift recipient.

Possible fraud. In some cases, a scammer could purchase the gift card and use all of its value before you, the seller, realize the original order was fraudulent.

 

Recycling is one of the most inclusive community efforts that anyone can initiate. Every person in the community can participate and help ensure the endeavor’s success. Such a movement can only mean a cleaner neighborhood and a better living environment. It can also mean additional funding for the community finances.

All it takes is for one person from the community to spearhead the effort, and it will grow organically once the people see that someone is leading the charge. Often, people will respond positively if they’re well-informed and motivated by organizers to pitch in to the extent they can manage. Once people see that there’s something good happening, they tend to follow suit.

Among the critical factors that ensure the success of a community-based recycling campaign is the choice of a recycling partner. While the community can collect recyclables and scrap materials, organizers should consider working with reputable industry partners like Langley Recycling for transparency and efficiency. They are an experienced entity specializing in turning trash into cash and can provide the best deals.

Here are the steps to consider when organizing a recycling campaign.

Assign a coordinating body

The first step is to assign a coordinating body to oversee the campaign. They will be in charge of planning the initiative and working with other stakeholders to ensure the successful implementation of the campaign. They will also be the ones who can spearhead the education campaign to motivate the community to participate.

Establish achievable goals

Have the coordinating body establish achievable goals. Start with something small so people can work together to achieve it properly. Once people understand that they can contribute to the campaign’s success, they will try their best to pitch in.

Target your audience and involve them

Consider using social media platforms to ensure that the campaign gains traction with the community. It will be great to show the audience how near they are to achieving the target. It will also do well for the campaign to show the amount raised and where the fund was used. Transparency is critical to ensuring the sustainability of the program.

Involve the audience by conducting polls or contests to spur their interest in participating in the campaign. Then, reward them using a part of the campaign’s funds so people will become more involved.

Implement the campaign properly

Implement the campaign consistently. Set schedules for the scrap materials pickup, and if you can record how much each household contributes to the effort, it will be much better because you can reward them at the end of the year. Consider developing and expanding your message using different social media platforms to ensure that the neighborhood would continue to be informed and motivated.

Assess and evaluate

If you wish to sustain the campaign, consider listening to the feedback from the field. Set regular assessments to determine if the drive is effective or if changes must be implemented.

Takeaways 

Organizing a community-level recycling campaign can be challenging but highly rewarding. It takes a cooperative effort in the neighborhood to sustain the recycling campaign.