In a one of the old songs you can hear that the best things in life are for free. Even though the author probably had in mind love, family or friendship, the words perfectly fit into the landing page creation process. As these days you are able to create a highly converting and professionally crafted landing page for free and in less than an hour using a landing page builder and one of the landing page templates.
Over the past few years the landing page concept settled down in the digital marketing world facilitating online entrepreneurs to kick off with their business and generate millions of new valuable leads for their companies. The naysayers still try to underestimate its power but the existence of such a large number of successful stories to be found online made them sound foolish. However, what makes landing pages so special?
Landing pages benefits
A landing page, differently from a homepage, is created specifically for marketing or advertising purposes. It is focused on one objective – it can be advertising a certain offer of yours, increase your subscriber lists or be a part of your online marketing campaign. It makes it extremely powerful when it comes to increase conversions and engage visitors in action right away.
Apart from conversions, landing page has other undisputable benefits that made the online businessmen path to the success far easier such as:
- first-impression maker – if your landing page design is impeccable and attention-grabbing you can easily get interest from the first sight,
- effective persuasion – a landing page is the place where you can clearly state all the benefits of your solution what can quickly persuade visitors to purchase,
- valuable data about visitors – with a landing page and a lead generation form you can gather valuable data about your audience and use it in order to improve your marketing campaigns,
- speeding up decision making process – loads of customers feel confused with an overabundance of possibilities at their disposal. Therefore, if you advertise your offer effectively on your landing page and they are sure you are trustworthy they will be more prone to purchase from you instead of keep on searching.
As you can see a landing page is an extremely powerful tool which alway should be a part of your marketing strategy. Being aware of that let me tell you how to make a landing page on WordPress for free.
A highly converting landing page for free
If you don’t have any coding skills you can create a landing page for free with two methods. The first one is to use a landing page WordPress plugin which you simply install in your WordPress. The plugin has a built-in landing page builder which offers you to choose one of a landing page template and tailor it for the needs of your business. However, these builders don’t have advanced functionalities like testing and can turn out difficult to use.
The other method is to use a platform with a landing page creator created by landing page experts and simply put in on your WordPress. The experts usually offer a 14 days free trial period and their editors are far easier and more intuitive than the one in the plugin. Two weeks for free is already enough to create dozens of landing page for free so you should definitely check both options and see yourself which one works best for you.